ROLE SUMMARY
We are looking for a proactive, creative, and detail-oriented Social Media Executive to support the
execution of our social media activities. Reporting to the Social Media Manager, this role will focus on
content creation, community management, and assisting in day-to-day social media operations. The
ideal candidate will have a passion for social media, a keen eye for detail, and the ability to contribute to
the success of exciting campaigns that connect with millions of people worldwide.

Content Creation & Scheduling:
• Assist in the creation of engaging social media content, including images, videos, copy, and
stories, to be posted across various platforms (Facebook, Instagram, Twitter, TikTok, YouTube,
etc.).
• Schedule and publish content according to the content calendar and ensure timely posts.
• Help ensure content is aligned with Merlin Entertainments’ brand guidelines and resonates with
the target audience.

Campaign Support:
• Help create and manage social media competitions, promotions, and events to drive
engagement and build brand awareness.
• Assist with influencer outreach and collaborate with brand advocates to amplify content and
reach new audiences.

Community Management:
• Monitor social media channels daily, engaging with followers, responding to comments, and
interacting with the community in a positive and timely manner.
• Proactively look for opportunities to engage with fans, influencers, and the wider community,
keeping the conversation fresh and relevant.

Analytics & Reporting Support:
• Assist in tracking social media metrics and performance indicators (e.g., likes, shares,
engagement, reach) to evaluate the success of content and campaigns.
• Compile data for weekly social media reports, helping the Social Media Manager identify trends,
insights, and opportunities for optimization.
• Provide feedback on community sentiment and user-generated content that can inform future
content strategy.

Cross Functional Collaboration:
• Collaborate with cross-functional teams (e.g., digital marketing, PR, customer service) to ensure
a unified and consistent brand message across all digital touchpoints.
• Work closely with the Paid Media Manager to foster and build ways of working to share best
performing assets and campaigns across channels.
Trendspotting:
• Keep up-to-date with the latest social media trends, platform updates, and digital marketing
innovations, helping the team stay ahead of the curve.
• Monitor competitors and industry best practices, sharing insights and recommendations for
improvement.

Experience & Qualifications:
The ideal candidate will have at least 1-2 years of experience in social media management or digital
marketing, ideally in the entertainment, travel, or hospitality sectors. A solid understanding of various
social media platforms and best practices is essential, as well as basic proficiency in social media
management tools (e.g., Hootsuite, Sprinklr) and analytics platforms (e.g., Google Analytics, Facebook
Insights). Strong writing, creative, and communication skills are a must, and the ability to thrive in a fastpaced, collaborative environment is key. A keen eye for detail and an interest in keeping up with the
latest trends in digital media are also important

BEHAVIOURS
A Merlin job is like no other. Our values—Own Your Craft, Go Together, Enjoy the Ride, Drive &
Discover, and We Care—guide the behaviours that set us apart. By living these values, we bring joy,
create connections, and make lasting memories for our guests, while fostering a positive and supportive
environment where everyone can thrive.
Own Your Craft:
• Continuously sharpen your expertise, seek personal growth, and help others to develop in their
roles.
• Actively listen to feedback and integrate it into improving performance.
• Stay curious and draw inspiration from both industry and the broader world to keep at the
cutting edge of entertainment.
Go Together:
• Foster strong, trusting relationships by collaborating with colleagues across teams, locations, and
cultures.
• Work together to solve problems, leveraging diverse perspectives to find the best solutions.
• Commit to decisions once made, and act swiftly to drive progress and deliver results.
Enjoy the Ride:
• Bring a sense of fun, positivity, and energy to the workplace, creating a joyful environment.
• Support and encourage others during challenges, viewing setbacks as opportunities to learn and
grow.
• Cultivate a welcoming atmosphere where people feel valued, included, and like they belong.
Drive & Discover:
• Take ownership of your work, delivering excellence by seeing tasks through to completion.
• Prioritise tasks that have the greatest impact, focusing on quality over quantity.
• Proactively explore new opportunities to improve guest experiences, taking calculated risks to
drive innovation.
We Care:
• Go above and beyond for both guests and colleagues, showing thoughtfulness in every
interaction.
• Uphold uncompromising standards of safety, security, and welfare, prioritising the well-being of
everyone.
• Actively contribute to making a positive impact on the environment and local communities,
demonstrating social responsibility in all decisions