ROLE SUMMARY

The Senior Communications Manager for Korea is a key role, working with the Head of Communications for
the APAC to grow, shape and safeguard the reputation of the business. This role will have lead responsibility
for communications as follows:
1) all public relations activity in relation to the site, brand and openings, and the Merlin brand as a whole;
2) proactive issue management, in line with corporate policies and advice in handling such matters;
3) supporting engagement by the Divisional Director with key stakeholders; and
4) supporting the Divisional Director in delivering internal communications to Merlin employees.

KEY ACCOUNTABILITIES
• Localise and implement the corporate affairs strategy for the Korea region, developing relevant plans to
support its delivery and ensuring alignment with the business priorities for the region, as well as synergy
with activities being delivered at a corporate level.
• Actively contribute to the work of the business’s communication priorities in APAC. In addition, they
would work collaboratively with other members of the APAC Communications Team to contribute, when
required, to the implementation of communications activities in relation to other Merlin locations.
• Ensure that Korea has a tailored and effective communications plan developed and implemented.
• Lead the planning, development and activation / execution of compelling public relations activity for
Korea, ensuring synergy with the approach for being taken for all brands across APAC (in line with the
direction set by the Head of Communications) – and in close alignment with the marketing plan for the
region.
• Lead crisis and issue management for the region, responding in line with agreed frameworks and
processes, escalating and partnering with the Head of Communications where needed.
• Ensure that any input provided by agencies in commissioned (where possible) jointly with other
attractions, in line with the approach set by the APAC Head of Communications.
• Ensure that relationships with key media are developed and maintained (in partnership with the Head
of Communications and the global corporate team, as appropriate), so that enquiries are handled
effectively and accurately through best-in-class press office functions (and in line with global lines-to-take,
where relevant).
• Support the Divisional Director in engagement with key stakeholders, including – where needed – the
local authorities. A particular focus should be placed on articulating how the region makes a wider
positive contribution to (and has a beneficial impact on) the community in which it is based.
• Support the Divisional Director in implementing the global internal communications strategy to Merlin
employees, in line with the localisation determined by the Head of Communications, and in partnership
with the Global Internal Communications Director.

SKILLS AND COMPETENCIES
• The ability to develop and implement communications and public relations activity in a timely manner,
making sure that such activity aligns with wider corporate objectives – and draws on the best practice,
content of templates and advice provided.
• Have the flexibility to prioritise issue management (and respond to emerging opportunities) at short
notice, with the ability to produce high quality responses as needed.
• Strong written and oral communication skills, adept at identifying opportunities and risks within content,
and maintaining high standards of communication.
• Be able to exercise sound judgment – and offer clear advice internally – which not only has regard for the
best interests of the business, but also ensures that the approach taken is one which is ethical and
defendable, having regard for the need to act with transparency and integrity at all times.
• The ability to work collaboratively with others to secure consensus and agreement where needed, having
regard for the perspectives of others – and being willing to contribute in a flexible and responsive manner.
• The ability to swiftly develop an understanding of local specific issues relating to community relations, and
how best to support colleagues in effective local engagement.

MERLIN VALUES

We Care
• Go above and beyond for both guests and colleagues, showing thoughtfulness in every interaction.
• Uphold uncompromising standards of safety, security, and welfare, prioritising the well-being of
everyone.
• Actively contribute to making a positive impact on the environment and local communities,
demonstrating social responsibility in all decisions.

Own Your Craft
• Continuously sharpen your expertise, seek personal growth, and help others to develop in their
roles.
• Actively listen to feedback and integrate it into improving performance.
• Stay curious and draw inspiration from both the industry and the broader world to keep at the
cutting edge of entertainment.

Drive and Discover
• Take ownership of your work, delivering excellence by seeing tasks through to completion.
• Prioritise tasks that have the greatest impact, focusing on quality over quantity.
• Proactively explore new opportunities to improve guest experiences, taking calculated risks to drive
innovation.

Go Together
• Foster strong, trusting relationships by collaborating with colleagues across teams, locations, and
cultures.
• Work together to solve problems, leveraging diverse perspectives to find the best solutions.
• Commit to decisions once made, and act swiftly to drive progress and deliver results.
Enjoy the Ride
• Bring a sense of fun, positivity, and energy to the workplace, creating a joyful environment.
• Support and encourage others during challenges, viewing setbacks as opportunities to learn and
grow.
• Cultivate a welcoming atmosphere where people feel valued, included, and like they belong