ROLE SUMMARY

As the Marketing Executive, you will support the implementation of marketing campaigns and
activations that drive consumer demand for your remit to achieve business targets.
You will be part of the Marketing Business Partner team for your attractions working closely with its’
Operational teams – so you will need to get to know the attractions and an understanding of its target
audience guests is essential. You will also need to be a good communicator and enjoy working in a team
with other colleagues, some of whom may be based in other locations. This wider team is made up of
Marketing specialist teams such as E-commerce & Digital Marketing, Corporate Affairs, Global Brand,
Content and Partnerships, as well as other non-Marketing function specialist teams such as Strategy &
Commercial, Revenue Management, Indirect Sales (Trade), Finance, People and Merlin Magic Making
(the innovation arm of Merlin). The key to success will be working together in a collaborative team to
deliver against targets set.
You will be based at one of your attractions and report to the Marketing Director Korea - but are a
member of the Global Marketing function, reporting ultimately into our Global Chief Marketing Officer.
This role requires a “can-do” attitude, an eye for detail, great communication skills (both verbal and
written) and a blend of creative and analytical ability.
As a Marketing function at Merlin, we take immense pride in how we work with our colleagues to help
deliver the business’ strategic goals and ultimately a great guest experience. A key element of this is our
ability to partner with teams outside our function to provide expertise. The essence of business
partnering (be it with our operations or with other functional teams) is less about reporting lines and
more about ways of working. Every partnering role will have a 'functional home' and an 'operational
home'. A functional home will be where the specialist community of the function resides and will
provide guidance on latest thinking, consistent tools and templates and will be a forum for knowledge
sharing. On a day to day basis, the 'operational home' is the function / region the role supports. This will
continue to remain the key relationship the partners need to build and nurture. This is where the role
will spend the majority of time and will remain accountable to provide the service required. For clarity,
the formal reporting line will be to the function. The partnering role will be the conduit between the
business and the specialisms. This is a role that embodies the essence of the future ways of working for
Merlin and will be a critical enabler of success for our business.

KEY ACCOUNTABILITIES
Campaign Execution.

Support the marketing team with the execution of marketing campaigns.
Coordinate with other attraction/s operational teams to ensure campaigns are implemented to a high
standard, on time and on budget. Support the creation of marketing collateral, signage and other assets.

Brand Management:

Work closely with the Brand team to ensure consistent brand messaging (IP
approved where relevant) and identity across all marketing activity.

Customer Insights & Analytics: Ensuring a good understanding of customer behaviour, market trends,
and the competitive landscape.

E-Commerce & Digital Marketing. Support E-Commerce & Digital Marketing, and Content on marketing
plans that deliver our objectives for our e-commerce and digital channels, focusing on growing traffic,
reach, engagement and conversion.

EXPERIENCE AND QUALIFICATIONS
• 1+ years of marketing experience and/or relevant degree level qualification in a
Marketing/Business/Communication related subject
• Strong verbal and written communication skills and good attention to detail
• Work well with other team members and collaborate.
• Ability to manage workload and deliver to agreed deadlines.
• Good analytical abilities
• A passion for the entertainment, leisure and tourism industry

MERLIN VALUES

We Care
• Go above and beyond for both guests and colleagues, showing thoughtfulness in every
interaction.
• Uphold uncompromising standards of safety, security, and welfare, prioritising the well-being of
everyone.
• Actively contribute to making a positive impact on the environment and local communities,
demonstrating social responsibility in all decisions.

Own Your Craft
• Continuously sharpen your expertise, seek personal growth, and help others to develop in their
roles.
• Actively listen to feedback and integrate it into improving performance.
• Stay curious and draw inspiration from both the industry and the broader world to keep at the
cutting edge of entertainment.

Drive and Discover
• Take ownership of your work, delivering excellence by seeing tasks through to completion.
• Prioritise tasks that have the greatest impact, focusing on quality over quantity.
• Proactively explore new opportunities to improve guest experiences, taking calculated risks to
drive innovation.

Go Together
• Foster strong, trusting relationships by collaborating with colleagues across teams, locations, and
cultures.
• Work together to solve problems, leveraging diverse perspectives to find the best solutions.
• Commit to decisions once made, and act swiftly to drive progress and deliver results.

Enjoy the Ride
• Bring a sense of fun, positivity, and energy to the workplace, creating a joyful environment.
• Support and encourage others during challenges, viewing setbacks as opportunities to learn and
grow